NASDAQ: BKNG · Travel Services
Over the past week, Booking Holdings (BKNG) racked up about 113 mentions across Reddit, X and news, and the read is an Adanos Sell. The crowd averages 21% bullish but is far apart: X runs 36% bullish while News sits at just 6%. Wall Street is more constructive, with 32 of 39 analysts rating BKNG a buy.
There is little buzz around BKNG this week and little agreement on direction, which is why it reads as a Sell.
Wall Street’s 82% buy share sits next to a crowd that ranges from News at 6% to X at 36%. No other tracker puts the two side by side.
Across 39 analysts the consensus is a Strong Buy: 32 buy calls against 0 sell, with an average 12-month price target of $235.26.
The Adanos signal blends each source’s bullish ratio, source breadth, buzz intensity and 3-day momentum. This week bullish sits just below the neutral line, momentum is cooling and the 3 sources disagree sharply, so the read is a Sell.
Analysts sit 61 points above the crowd average of 21%, the professionals are more constructive than retail. The split is inside the crowd: X reads 36% bullish while News sits at 6%, a 30-point spread that single-source trackers miss.
Over the 30-day window, Booking Holdings (BKNG) buzz held subdued around 39.0 while the price drifted down 7.8% across the period. The chart tracks how social and news attention moved against end-of-day price. Average daily trading volume across the displayed trading days is 8.6M shares. Updated Oct 10, 2026. Over the last 7 trading days, BKNG held roughly flat. Buzz activity in the recent week averaged 40.0 and was relatively stable, swinging between 33.6 and 46.9. Recent volume is running below the 30-day average, pointing to quieter participation. Daily crowd sentiment leaned bullish on 15 of the 21 days with directional mentions, shown as the green, grey and red breakdown bars below the chart.
Signal metrics use the latest 7 days; contributor and breadth context uses the 30-day chart window.
No Polymarket data for this stock this week.
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View WidgetsThis week’s sentiment from Adanos, with fundamentals and analyst consensus. A quick-reference snapshot for Oct 10, 2026.
| Adanos signal | Sell |
|---|---|
| Analyst consensus | Strong Buy (32 / 7 / 0) |
| Crowd bullish (7d) | 21% |
| Avg price target | $235.26 |
| Most bullish source | X, 36% |
| Most bearish source | News, 6% |
| Sentiment spread | 30 pts |
| Mentions (7d) | 113 |
| Market cap | $120.2B |
| P/E · Forward P/E | 17.7 · 13.3 |
| EPS · Beta | $9.02 · 1.1 |
| Revenue (TTM) | $28.24B · 26% margin |
| Industry | Travel Services |
Based on aggregated sentiment from Reddit, X and News sources, Booking Holdings (BKNG) currently carries an Adanos sell signal with 93/100 conviction. The current cross-source average reads 21% bullish across 3 active sources. Those sources contribute 113 tracked mentions over the last 7 days. This is a sentiment-based reading, not financial advice.
Reddit discussion around Booking Holdings (BKNG) is fairly quiet with 10 mentions over the last 7 days; the 30-day context spans 9 tracked subreddits. The 7-day tone is 20% bullish; 3-day activity momentum is rising, suggesting building attention.
The crowd reads bearish on Booking Holdings (BKNG), averaging 21% bullish across 3 tracked sources over the last 7 days. The two ends of the range are X at 36% bullish and News at 6%, a 30-point spread. On the professional side, 32 of 39 analysts rate BKNG a buy.
Of the 39 analysts covering Booking Holdings (BKNG), 32 rate it a buy, 7 a hold and 0 a sell, for a strong buy consensus. The average price target is $235.26. That puts the street ahead of the crowd, which averages 21% bullish.
Booking Holdings (BKNG)'s cross-source average is bearish at 21% bullish. All 3 tracked sources lean bearish. Reddit reads 20% bullish, X reads 36% bullish and news coverage is the most negative at 6% bullish. The combined signal points to broad sell-side pressure with 93/100 conviction.
The cross-source average is bearish for Booking Holdings (BKNG) at 21% bullish. All 3 tracked sources lean bearish. The most bearish reading is news at 6% bullish. 3-day activity momentum is falling on X and News, while reddit activity is rising. The sell signal carries 93/100 conviction.
X is the dominant discussion channel with 72 mentions (64% of total volume). News contributes 31 mentions and Reddit contributes 10 mentions. The cross-source average is bearish at 21% bullish, while reddit is the only source with rising 3-day activity. All 3 tracked sources lean bearish.
The Adanos signal blends bullish ratio, buzz score, source breadth and 3-day activity momentum into a single buy/sell reading. BKNG's sell signal at 93/100 conviction reflects a bearish cross-source average at 21% bullish. All 3 tracked sources lean bearish. It is a research shortcut, not financial advice.
The BKNG sentiment page is regenerated from the latest 7-day tracking window at each build. Data reflects the most recent Reddit posts, tweets and news articles available in the current publishing cycle.
Peers are ranked first by matching the Sell signal, then by the closest bullish ratio. Discussion activity breaks any remaining ties.
Every data point on this page comes from the Adanos sentiment APIs. Get a free API key and start querying Reddit, X, News and Polymarket sentiment programmatically.
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