NYSE: YUM · Restaurants

Yum! Brands (YUM) stock sentiment

Over the past week, Yum! Brands (YUM) saw about 71 mentions across Reddit, X and news, and the read is an Adanos Hold. The crowd averages 48% bullish but is at odds: X runs 78% bullish while News sits at just 27%. Wall Street is roughly in line with the crowd, with 13 of 26 analysts rating YUM a buy.

There is little buzz around YUM this week and little agreement on direction, which is why it reads as a Hold.

Wall Street vs the crowd on YUM

Wall Street’s 50% buy share sits next to a crowd that ranges from News at 27% to X at 78%. No other tracker puts the two side by side.

Analyst ratings

Buy
Buy 13
Hold 13
Sell 0
Avg target $171.06

26 analysts have weighed in: a Buy consensus: 13 buy calls against 0 sell, with an average 12-month price target of $171.06.

26 analysts50% buy share

Crowd sentiment

Hold
Crowd bullish 48%
Spread 51 pts
Most bullish X 78%
Most bearish News 27%

The Adanos signal blends each source’s bullish ratio, source breadth, buzz intensity and 3-day momentum. This week bullish sits right on the neutral line, momentum is cooling and the 3 sources disagree sharply, so the read is Hold rather than a clear buy or sell.

3 sourcesWide divergence

Who is bullish on YUM

51pt spread
Wall St
50%
X
78%
Reddit
40%
News
27%
Wall Street (analyst buy share)Crowd average 48%

Wall Street’s 50% buy share lands almost exactly on the crowd average of 48%. The split is inside the crowd: X reads 78% bullish while News sits at 27%, a 51-point spread that single-source trackers miss.

Why YUM reads Hold

Hold -5.3
Bullish Average
Average sentiment is 48.3% bullish, below the 50% neutral line.
-2.2
Trend
More sources are weakening than improving: 0 up, 3 down, 0 flat.
-7.0
Buzz
Discussion intensity is 41.1, a little below the usual midpoint.
-2.0
Source Breadth
This signal is based on 3 tracked sources.
+1.5
Consensus
1 bullish source and 2 bearish sources keep the score from getting a consensus bonus.
0.0
Wide divergence dampener applied: heavy disagreement between sources trimmed the pre-score from -9.7 to -5.3.

Yum! Brands (YUM) buzz score vs. EOD price

Over the 30-day window, Yum! Brands (YUM) buzz held moderate around 43.2 while the price drifted up 2.8% across the period. The chart tracks how social and news attention moved against end-of-day price. Average daily trading volume across the displayed trading days is 2.4M shares. Updated Oct 10, 2026. Over the last 7 trading days, YUM gained 5.9%. Buzz activity in the recent week averaged 33.7 and was variable, swinging between 24.4 and 45.1. Recent volume is in line with the 30-day average, reflecting steady institutional and retail participation. Daily crowd sentiment leaned bullish on 17 of the 21 days with directional mentions, shown as the green, grey and red breakdown bars below the chart.

How each source saw YUM this week

Signal metrics use the latest 7 days; contributor and breadth context uses the 30-day chart window.

Reddit 7-day signal

Open source page
Buzz 43.8
Bullish 40%
Mentions 20
Trend Falling
12 subreddits · 30-day context7-day sentiment +0.1
Bullish 40%Neutral 60%Bearish 0%
r/wallstreetbets Neutral
Loudest Reddit venue in the 30-day context window with 27 mentions.

X 7-day signal

Open source page
Buzz 48.9
Bullish 78%
Mentions 36
Trend Falling
36 tweets7-day sentiment +0.2
Bullish 78%Neutral 19%Bearish 3%
@Selene_Mariposa · 30-day context Neutral 0.08
“Over five years McDonald's shares are down 3 percent. Burger King's parent is up 14. The owner of Taco Bell and KFC is up 13.”
♥ 6K↻ 696👁 505K views

News 7-day signal

Open source page
Buzz 30.7
Bullish 27%
Mentions 15
Trend Falling
12 publishers · 30-day context7-day sentiment +0.1
Bullish 27%Neutral 53%Bearish 20%
Benzinga · 30-day context Neutral 0.01
“Starbucks Eyes Chipotle, Could Restaurant M&A Be the Next ETF Trade? 5 Funds to Watch Starbucks Corp.’s (NASDAQ:SBUX) reported interest in…” Led by MarketBeat and Yahoo Finance.

Polymarket signal

No Polymarket data for this stock this week.

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Yum! Brands (YUM) at a glance

This week’s sentiment from Adanos, with fundamentals and analyst consensus. A quick-reference snapshot for Oct 10, 2026.

Adanos signalHold
Analyst consensusBuy (13 / 13 / 0)
Crowd bullish (7d)48%
Avg price target$171.06
Most bullish sourceX, 78%
Most bearish sourceNews, 27%
Sentiment spread51 pts
Mentions (7d)71
Market cap$39.02B
P/E · Forward P/E18.0 · 20.5
EPS · Beta$7.94 · 0.5
Revenue (TTM)$8.72B · 25% margin
IndustryRestaurants

Yum! Brands (YUM) stock sentiment FAQ

Is Yum! Brands (YUM) a buy or sell right now?

Based on aggregated sentiment from Reddit, X and News sources, Yum! Brands (YUM) currently carries an Adanos hold signal with 68/100 conviction. The current cross-source average reads 48% bullish across 3 active sources. Those sources contribute 71 tracked mentions over the last 7 days. This is a sentiment-based reading, not financial advice.

What does Reddit say about YUM stock?

Reddit discussion around Yum! Brands (YUM) is fairly quiet with 20 mentions over the last 7 days; the 30-day context spans 12 tracked subreddits. The 7-day tone is 40% bullish; 3-day activity momentum is falling, suggesting cooling attention.

Is Yum! Brands (YUM) bullish or bearish right now?

The crowd reads split on Yum! Brands (YUM), averaging 48% bullish across 3 tracked sources over the last 7 days. The two ends of the range are X at 78% bullish and News at 27%, a 51-point spread. On the professional side, 13 of 26 analysts rate YUM a buy.

What do analysts say about Yum! Brands (YUM)?

Of the 26 analysts covering Yum! Brands (YUM), 13 rate it a buy, 13 a hold and 0 a sell, for a buy consensus. The average price target is $171.06. That lines up with the crowd average of 48% bullish.

What is the sentiment on YUM stock?

Yum! Brands (YUM)'s cross-source average is mixed at 48% bullish. Source readings are split: 1 source leans bullish and 2 sources lean bearish. Reddit reads 40% bullish, X reads 78% bullish and news coverage is the most negative at 27% bullish. The combined signal points to broad mixed pressure with 68/100 conviction.

Why does YUM carry a hold signal right now?

The cross-source average is mixed for Yum! Brands (YUM) at 48% bullish. Source readings are split: 1 source leans bullish and 2 sources lean bearish. The most bearish reading is news at 27% bullish. 3-day activity momentum is falling across Reddit and X and News. The hold signal carries 68/100 conviction.

What is driving Yum! Brands (YUM) sentiment right now?

X is the dominant discussion channel with 36 mentions (51% of total volume). Reddit contributes 20 mentions and News contributes 15 mentions. The cross-source average is mixed at 48% bullish. Source readings are split: 1 source leans bullish and 2 sources lean bearish.

What does the Adanos hold signal mean for Yum! Brands (YUM)?

The Adanos signal blends bullish ratio, buzz score, source breadth and 3-day activity momentum into a single buy/sell reading. YUM's hold signal at 68/100 conviction reflects a mixed cross-source average at 48% bullish. Source readings are split: 1 source leans bullish and 2 sources lean bearish. It is a research shortcut, not financial advice.

How fresh is this YUM sentiment data?

The YUM sentiment page is regenerated from the latest 7-day tracking window at each build. Data reflects the most recent Reddit posts, tweets and news articles available in the current publishing cycle.

Peers are ranked first by matching the Hold signal, then by the closest bullish ratio. Discussion activity breaks any remaining ties.

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