NYSE: DKS · Specialty Retail
Over the past week, Dick’s Sporting Goods (DKS) racked up about 46 mentions across Reddit, X and news, and the read is an Adanos Sell. The crowd averages 20% bullish but is far apart: X runs 55% bullish while Reddit sits at just 0%. Wall Street is more constructive, with 13 of 27 analysts rating DKS a buy.
There is little buzz around DKS this week and little agreement on direction, which is why it reads as a Sell.
Wall Street’s 48% buy share sits next to a crowd that ranges from Reddit at 0% to X at 55%. No other tracker puts the two side by side.
Across 27 analysts the consensus is a Buy: 13 buy calls against 2 sell, with an average 12-month price target of $157.96.
The Adanos signal blends each source’s bullish ratio, source breadth, buzz intensity and 3-day momentum. This week bullish sits just below the neutral line, momentum is cooling and the 3 sources disagree sharply, so the read is a Sell.
Analysts sit 28 points above the crowd average of 20%, the professionals are more constructive than retail. The split is inside the crowd: X reads 55% bullish while Reddit sits at 0%, a 55-point spread that single-source trackers miss.
Over the 30-day window, Dick’s Sporting Goods (DKS) buzz held subdued around 30.9 while the price drifted up 1.2% across the period. The chart tracks how social and news attention moved against end-of-day price. Average daily trading volume across the displayed trading days is 3M shares. Updated Oct 10, 2026. Over the last 7 trading days, DKS gained 2.9%. Buzz activity in the recent week averaged 31.0 and was variable, swinging between 20.3 and 46.0. Recent volume is in line with the 30-day average, reflecting steady institutional and retail participation. Daily crowd sentiment leaned bullish on 9 of the 21 days with directional mentions, shown as the green, grey and red breakdown bars below the chart.
Signal metrics use the latest 7 days; contributor and breadth context uses the 30-day chart window.
No Polymarket data for this stock this week.
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View WidgetsThis week’s sentiment from Adanos, with fundamentals and analyst consensus. A quick-reference snapshot for Oct 10, 2026.
| Adanos signal | Sell |
|---|---|
| Analyst consensus | Buy (13 / 12 / 2) |
| Crowd bullish (7d) | 20% |
| Avg price target | $157.96 |
| Most bullish source | X, 55% |
| Most bearish source | Reddit, 0% |
| Sentiment spread | 55 pts |
| Mentions (7d) | 46 |
| Market cap | $13.26B |
| P/E · Forward P/E | 14.6 · 11.4 |
| EPS · Beta | $9.21 · 1.1 |
| Revenue (TTM) | $21.15B · 4% margin |
| Industry | Specialty Retail |
Based on aggregated sentiment from Reddit, X and News sources, Dick’s Sporting Goods (DKS) currently carries an Adanos sell signal with 93/100 conviction. The current cross-source average reads 20% bullish across 3 active sources. Those sources contribute 46 tracked mentions over the last 7 days. This is a sentiment-based reading, not financial advice.
Reddit discussion around Dick’s Sporting Goods (DKS) is fairly quiet with 0 mentions over the last 7 days; the 30-day context spans 3 tracked subreddits. The 7-day tone is 0% bullish; 3-day activity momentum is stable, suggesting steady attention.
The crowd reads bearish on Dick’s Sporting Goods (DKS), averaging 20% bullish across 3 tracked sources over the last 7 days. The two ends of the range are X at 55% bullish and Reddit at 0%, a 55-point spread. On the professional side, 13 of 27 analysts rate DKS a buy.
Of the 27 analysts covering Dick’s Sporting Goods (DKS), 13 rate it a buy, 12 a hold and 2 a sell, for a buy consensus. The average price target is $157.96. That puts the street ahead of the crowd, which averages 20% bullish.
Dick’s Sporting Goods (DKS)'s cross-source average is bearish at 20% bullish. Source readings are split: 1 source leans bullish and 2 sources lean bearish. X reads 55% bullish, News reads 6% bullish and reddit coverage is the most negative at 0% bullish. The combined signal points to broad sell-side pressure with 93/100 conviction.
The cross-source average is bearish for Dick’s Sporting Goods (DKS) at 20% bullish. Source readings are split: 1 source leans bullish and 2 sources lean bearish. The most bearish reading is reddit at 0% bullish. 3-day activity momentum is falling across X and News. The sell signal carries 93/100 conviction.
X is the dominant discussion channel with 29 mentions (63% of total volume). News contributes 17 mentions. The cross-source average is bearish at 20% bullish. Source readings are split: 1 source leans bullish and 2 sources lean bearish.
The Adanos signal blends bullish ratio, buzz score, source breadth and 3-day activity momentum into a single buy/sell reading. DKS's sell signal at 93/100 conviction reflects a bearish cross-source average at 20% bullish. Source readings are split: 1 source leans bullish and 2 sources lean bearish. It is a research shortcut, not financial advice.
The DKS sentiment page is regenerated from the latest 7-day tracking window at each build. Data reflects the most recent Reddit posts, tweets and news articles available in the current publishing cycle.
Peers are ranked first by matching the Sell signal, then by the closest bullish ratio. Discussion activity breaks any remaining ties.
Every data point on this page comes from the Adanos sentiment APIs. Get a free API key and start querying Reddit, X, News and Polymarket sentiment programmatically.
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